The Challenge + Impact

TD faced parallel challenges. At TD Securities, years of failed redesigns left the website increasingly out of sync with the TD brand, creating pressure to deliver a solution that could not fail. At the same time, TD Canada Trust (in partnership with CIBC, RBC, and Scotiabank) was exploring the future of digital currency and payments, requiring a working prototype to bring business, technical, and design teams into alignment.

RDEL Group partnered with TD across both initiatives:

• Designing and building the “myBank” prototype, enabling Canada’s largest banks to test new digital payment solutions.

• Delivering a successful, brand-aligned website redesign for TD Securities.

Together, these efforts strengthened TD’s brand foundation today, while opening pathways for industry innovation tomorrow.

Pay by Bank Prototype

As part of an industry-wide initiative led by TD, the bank was in need of a neutral prototype to test a new “request payment” solution. The goal: build a proof of concept that could align stakeholders across business, engineering, and design.

Our Approach

We began by mapping the existing Canadian checkout and transaction flow, creating a shared baseline understanding across all teams. From there, we designed and built “myBank”—a neutral brand prototype that housed the new payment request solution.

The Results

• A fully functioning proof of concept delivered on time

• A shared tool for cross-bank alignment and decision-making

• Clear validation to move the solution into its next phase

TD Securities Website Redesign

TD Securities had endured multiple failed redesign attempts, leaving its website out of date and out of sync with TD’s corporate brand. A successful outcome was critical.

Our Approach

We immersed ourselves in the Emerald Design System, identifying components ready to adapt for the web and filling gaps where the system lacked coverage. From there, we built a TD Securities–specific extension of the system and developed a custom CMS with reusable templates.

The Results

• Successful launch of a brand-aligned TD Securities website

• A new digital foundation to grow on, after years of stalled attempts

• A design system adaptation that ensures long-term scalability

Strategic Partnership

From redesigning a mission-critical website to building a first-of-its-kind payment prototype, RDEL acted as a trusted partner to TD. By embedding strategy, UX, and design directly into both initiatives, we helped the bank strengthen its present digital foundation while simultaneously exploring the future of financial innovation.

Looking Ahead

The TD Securities website now serves as a scalable, brand-aligned platform ready for ongoing growth. In parallel, the “myBank” prototype has given Canada’s largest banks the confidence to take digital currency exploration to the next phase. Together, these projects highlight TD’s commitment to leading both today’s challenges and tomorrow’s opportunities.