Next-generation business building.

A next-generation business is one that is designed for the world we will occupy in 2030. It leverages advanced technology, adaptive strategies, and human-centered design to continuously evolve, deliver scalable value, and thrive in uncertain, fast-changing markets. It is not defined by size or industry, but by mindset and operating model. We build these businesses.

Is your company...

Digital-First & AI-Enabled?
Have you embedded AI, automation, and data analytics into your workflows? Do you treat digital not as a department but as your operating backbone?

Customer-Centric, Experience-Led?
Do you go beyond products and services to orchestrate experiences? Do you use deep insights to anticipate, and not just respond to, the needs of your customers?

Adaptive & Agile?
Have you flattened your hierarchy and empowered cross-functional teams? Are you using rapid experimentation, testing, and iteration cycles?

Operating with an Ecosystem Mindset?
Are you building partnerships, platforms, and networks or are you going it alone? Do you value collaboration as much as competition?

Evolving Your Talent & Culture?
Are you emphasizing continuous learning, creativity, and hybrid work flexibility? Have you invested in employee experience as much as customer experience?

These are the core characteristics of a next-generation business. We'll help you get there.

Abstract, futuristic artwork of a person looking through glowing digital binoculars, symbolizing vision, foresight, and exploring new possibilities.

Know your numbers.

A model you can measure.

Operational cost savings in year one plus an average of 10-15% efficiency gain through simplified systems. Our Review process isn't just insightful, it's actionable.

38%

Average client lifetime return on investment. We pursue growth always in all ways.

12x

Our annual client retention rate. We build long-standing client partnerships and have been doing so for fifteen years.

96%

Enterprise client engagements delivered and counting. Every project is another opportunity to refine, innovate, and explore what’s possible.

650+

Who we are.

Founder-led and family-owned, RDEL Group is a Canadian business that operates from hubs in Ottawa, Toronto, and Calgary but partners with the leaders of entrepreneurial companies found around the world.

Our leadership team has been assembled to support our unique 4Rs Model with expertise in next-generation business management, AI, corporate & product strategy, user experience design, demand generation, technology, and finance. And our full team of 35+ consultants and producers contribute meaningfully to all client engagements, bringing decades of experience to each new opportunity.

Last year, RDEL Group (formerly known as Craft&Crew) was named one of Ottawa's Fastest Growing Companies and both Dave Hale (Founder & CEO) and Steve Lavigne (President & CTO) have received Forty Under 40 awards.