Next-generation business building.
Building a next-generation business is practical work. It means getting found in AI-powered search, giving your team real AI capability, running your website, video, and media as one revenue engine, and knowing exactly where to invest next. Our four studios do that work side by side with your people, and every engagement is measured against the growth it returns.
A model you can measure.
Who we are.
RDEL Group is a Canadian business that operates from hubs in Ottawa, Toronto, and Calgary but partners with the leaders of entrepreneurial companies found around the world.
Our leadership team has been assembled to support our unique model with expertise in next-generation business management, AI, corporate & product strategy, user experience design, demand generation, technology, and finance. And our full team of 35+ consultants and producers contribute meaningfully to all client engagements, bringing decades of experience to each new opportunity.
Last year, RDEL Group (formerly known as Craft&Crew Corp.) was named one of Ottawa's Fastest Growing Companies and both Dave Hale (Founder & CEO) and Steve Lavigne (President & CTO) have received Forty Under 40 awards.

Dave Hale

Arielle Hale

Steve Lavigne

Richard Marginson

Sherree MacDonald
