Optilogic

The Challenge

Optilogic’s marketing team faced a familiar but high-stakes problem.

Paid media activity was generating traffic but wasn’t connecting meaningfully to the pipeline. Campaigns lacked precise targeting of Ideal Customer Profiles (ICPs), and limited attribution made it hard to see which efforts truly influenced revenue.

At the same time, the company was preparing for a larger transformation: new brand assets, a redesigned website, and a stronger digital presence. They needed more than executional support; they needed a partner who could bridge brand, media, and technology into a unified growth system.

The 4Rs in Action

1. Review — Diagnosing the Growth Levers

RDEL began by conducting a comprehensive audit of Optilogic’s paid media, analytics, and CRM systems. The objective was to uncover inefficiencies and identify where marketing spend could drive higher-quality pipeline impact.

• Evaluated all campaigns for alignment with ICPs and funnel stages
• Audited conversion paths and user experience to find points of friction
• Mapped attribution gaps that obscured paid media’s real contribution to deals

This Review stage gave both teams a clear baseline and a shared understanding of what was working, what wasn’t, and where to focus next.

2. Replace — Embedding Smarter Systems and Tools

With insights in hand, RDEL helped Optilogic modernize its performance infrastructure.

• Integrated paid media platforms with the CRM for end-to-end visibility
• Implemented Dreamdata attribution modeling, capturing the full customer journey and accurately crediting influenced revenue
• Established an offline conversion tracking loop, feeding performance data back into ad platforms to optimize results continuously.

This Replace phase transformed fragmented marketing data into a living feedback system that learns, adapts, and performs.

3. Rethink — Evolving Brand and Experience

The next step was translating these insights into a stronger brand and digital experience. RDEL led a full website transformation, ensuring Optilogic’s evolving positioning was matched by an equally forward-looking user experience.

Through continuous UX, SEO, and CRO improvements, the Optilogic site became both a growth engine and a brand flagship. The partnership’s ongoing Website Performance Retainer now fuels this evolution, with our strategy and production teams each month dedicated to optimization, experimentation, and refinement.

RDEL also worked closely with Optilogic’s marketing leadership to rethink team workflows, content priorities, and success metrics, ensuring alignment across brand, performance, and technology.

4. Reinvest — Scaling Impact and Measurable Growth

With new systems and structure in place, the focus turned to scaling what worked. Savings from media inefficiencies were reinvested in higher-performing channels, and insights from attribution modeling informed the long-term strategy.

To date, the partnership has delivered:

• 175 new leads generated and 1,000+ leads influenced
• $4.4M USD in attributed revenue closed, with $27M USD in influenced pipeline
• 160K+ qualified users reached, adding 1,459 new contacts and 1,872 new companies to Optilogic’s marketing database

These results reflect RDEL’s value-driven model, aligning execution to measurable outcomes and rewarding performance that drives real business growth.

The Partnership

This collaboration exemplifies what happens when client and partner operate as one integrated team. Through the Website Performance Retainer, RDEL continues to support Optilogic across:

• Account + Project Management (strategic alignment and reporting)
• Continuous UX & CRO Enhancements
• SEO optimization and site performance
• Maintenance and feature development

Each month, priorities are reviewed collaboratively to ensure flexibility, agility, and focus on the activities that will have the greatest impact on pipeline growth.

Looking Ahead

With a modernized brand, integrated tech stack, and data-driven approach to growth, Optilogic is well-positioned to scale with precision. RDEL Group remains a committed partner in driving that vision forward, proving that when strategy and execution are unified through the 4Rs, transformation becomes measurable, repeatable, and real.