Our Work
Boldyn Networks
From Global Rebrand to Scalable Digital Growth
Boldyn Networks is a global leader in shared network infrastructure, powering advanced connectivity across transit, venues, real estate, and entire cities. Operating in North America, Europe, and Asia-Pacific, Boldyn connects millions of people and businesses every day.
The Challenge + Impact
When BAI Communications transformed into Boldyn Networks, the company found itself needing to consolidate six legacy brands into one global digital platform capable of supporting operations across North America, Europe, and Asia-Pacific. The challenge: unify multiple regions, languages, and stakeholders under a single cohesive identity without sacrificing local flexibility.
By consolidating seven separate websites into four core languages and implementing a scalable governance model, we created a streamlined digital ecosystem that powers Boldyn’s global marketing efforts.
At a glance:
- Consolidated six legacy brands into one global platform
- Reduced duplication and strengthened domain authority
- Rolled out multi-language, multi-region capabilities within a single CMS
- Established governance balancing global oversight with regional flexibility
- Ongoing optimizations: UX, SEO, AI integrations, motion design
Website Performance (Q1 2023 → Q1 2025):
- Organic traffic up ~1,077%, with higher-quality visitors engaging more deeply
- Form conversions skyrocketed from 13 to nearly 3,000
- Nearly 29x increase in user activity, with users more than 2.5x more engaged
The 4Rs in Action
Reduce
Our Strategy division led a structured process to unify six legacy brands into one global platform. Through discovery sessions with leadership and regional teams, we mapped overlaps, eliminated duplication, and designed a CMS framework that streamlined content and improved SEO. This reduced maintenance overhead and created a stronger foundation for growth.
Replace
We replaced outdated processes with scalable systems: a CMS tailored for multi-region publishing, AI-powered authoring tools, and modern governance models. These upgrades enhanced content consistency, streamlined publishing workflows, and optimized performance.
Rethink
We worked hand-in-hand with regional teams to rethink workflows. By providing training, governance guidelines, and content frameworks, we enabled employees to confidently manage content while aligning to Boldyn’s global brand standards.
Reimagine
With efficiencies gained, Boldyn reinvested cost and time savings into growth. Together, we expanded into new regions, developed reusable landing templates, and introduced AI-driven features turning efficiency gains into strategic momentum.
Strategic Partnership
From the outset, RDEL Group acted as a partner, not a vendor. Our cross-functional senior team remains embedded in Boldyn’s growth journey, providing proactive strategy, enhancements, and optimization; ensuring the platform evolves in step with Boldyn’s global business goals.
“We see RDEL as a super strong agency with excellent processes. Our account manager is doing an amazing job managing not only our projects, but our team— I would highly recommend RDEL to anyone looking for a web partner.”
Looking Ahead
As Boldyn’s global footprint expands, RDEL continues to architect scalable systems that unify brand consistency with regional flexibility. Together, we’re ensuring Boldyn’s digital presence doesn’t just keep pace with growth—it accelerates it.
The Numbers Tell Our Story.
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Each engagement is a test of strategy in action. Each outcome is proof that we create value that lasts.
