Our Work
REALTOR.ca
A Decade of Dedication
REALTOR.ca is Canada’s leading real estate marketplace, bringing together millions of people and properties across the country. Through powerful search tools and trusted REALTOR® connections, it makes finding a home simpler and smarter. RDEL Group has proudly served as a strategic partner to REALTOR.ca for more than a decade.
REALTOR.ca is the most popular and trusted real estate product in Canada, providing up-to-date and reliable information to over 250 million visitors per year who collectively view the product's property listings more than 1 billion times annually.
For more than ten years, RDEL Group has been the digital strategy, innovation, and product design partner to REALTOR.ca. Most notably, our team has been responsible for advising on the five year road map for REALTOR.ca's suite of products, refreshing the REALTOR.ca brand, creating a scalable product design system to ensure the continued success of its websites and mobile apps, mapping the user journeys of REALTOR.ca’s diverse audience personas, designing and building novel companion products to REALTOR.ca, and redesigning the suite of REALTOR.ca mobile apps, which are now live in market.
“You have become a trusted partner in building a roadmap that aligns REALTOR.ca with the evolving needs of Canadians.”
User research into the exciting realities of home buyers not only allowed us to help REALTOR.ca understand the bigger picture of the Canadian homebuyer’s journey, but also to understand the limits of their offerings at the time.
Our findings and visual artefacts helped them realize that their products were quite limited and only focused on a very small portion of the homebuyer’s life-long real estate journey—even though Canadians place such a high importance on their homes and real estate far beyond that one phase they were targeting.
With open eyes, new opportunities were clearly identified. REALTOR.ca was armed with the insights to understand where to grow next, where to expand their product roadmap, and how to become relevant and to lead throughout the entire real estate purchase cycle.
Our findings led to a variety of opportunities, recommendations, and executed solutions, including:
Marketing and brand strategies
- Insights to better resonate with internal audiences
- Technology-enabled lead capture opportunities with untapped audiences
- Recommendations to implement region and language-specific marketing strategies
Product improvements
- Recommendations to improve website experiences
- Recommendations to improve current mobile offerings
- Opportunities to leverage the mobile platform to expand lead capture capabilities
- Recommendations to align technology products with consumer behaviours
Product opportunities
- AI product enhancement opportunities
- Digital assistant / smart-home technology opportunities
- Product opportunities for brand new audience segments
- Product opportunities to stay relevant beyond the buying phase of the homeowner journey
Based on our research and product strategy recommendations, REALTOR.ca has taken a truly agile approach to rethinking a product that attracts millions of daily users across Canada. The true potential of this platform will continue to unfold over the coming years as it grows to address the needs of audiences beyond the narrow ‘buying’ phase of the real estate journey!
The Numbers Tell Our Story.
Check out More
Each engagement is a test of strategy in action. Each outcome is proof that we create value that lasts.
